We are extremely pleased with the Bison creative concept that STC created for our Student Recruitment campaign this year. This unique and bold creative is helping us standout against our competitors and break out of stereotypical creative in the PSE category. It has been resonating and creating excitement within our community amongst prospective students, current students, faculty and staff and we’re excited to see how far we can take this new direction.

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Lindsey Wiebe, Manager, Brand and Institutional Marketing, Marketing and Brand,
External Relations, University of Manitoba